General

Online Privacy Policy

  • January 2, 2024
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Online Privacy Policy

This Privacy Policy applies to The Armstrong Company (“Armstrong”) located at 8275 Tournament Drive, Ste. 200, Memphis, TN 38125, USA and its subsidiary offices. Responsibility for our Privacy Policy resides with Armstrong’s Legal Department, with assistance from its Information Technology department for technical matters. We publicly communicate our Privacy Policy through this website and certain communications with customers.

Information Covered

This policy applies to all non-public, personal information that may be used to identify you as a visitor to www.goarmstrong.com (the “Website”) as our customer, or as a potential customer (“Personal Information”, as defined below), that is obtained by us in connection with the Website or providing a product or service to you as part of our operations.


Collection of Personal Information

We rely on many sources of information to understand and meet our customers’ and potential customers’ needs and to fulfill our business objectives, including Personal Information that may be collected by Armstrong or our agents, dealers, drivers or other representatives or third-party companies authorized to act on our behalf (“Representatives”). “Personal Information” may include your name, street and email address, phone number, and may also include financial information, such as credit card or other bank account data. In the case of moving and storage services, this information may also include your origin address and destination address, passport details, Social security details, EIN information and about the nature of the goods being shipped, and the names and contact information for other persons involved in the shipment or authorized to provide direction on your behalf. We limit our collection of Personal Information to that which is necessary for its intended purpose.


The sources of Personal Information may include:

  • Information you provide to us or to our Representatives in person or on the telephone;
  • Information provided when you visit the Website or communicate with us by email;
  • Information that you may supply to us in written or electronic surveys;
  • Information about your past transactions with Armstrong;
  • Information from consumer reporting agencies; or
  • Information from anyone that you have authorized to provide such information to us.


What We Do with Your Personal Information

Provide Services. We may use the Personal Information that you provide in order to respond to a request for an estimate; furnish a requested product or service to you; respond to your email or other inquiry; to help improve our services; or to send to you updates or notices about our products and services that we think may be of interest to you. In order to provide you with the full range of services you request from us, it may be necessary for us to share Personal Information among Armstrong or
with our Representatives, or other companies that we have engaged to provide services on our behalf. We require those companies to use your Personal Information solely for the purposes for which it was provided and consistent with this Privacy Statement.

Conduct Surveys. From time to time, we may use survey forms to better understand our customers’ needs, to evaluate our services, and to create products and services that respond to their interests. Customers may decline to participate in these surveys. Armstrong will not disclose survey response information outside of Armstrong, other than to our survey vendor(s) who assist us in collecting and analyzing such information or to our Representatives or other authorized service providers, solely for the purpose of improving our products and services.

Comply with Legal Processes. There are situations where we may disclose to third parties the Personal Information we collect as permitted or required by law. This may include disclosure to government entities, courts or other entities, such as in response to subpoenas or other legal or regulatory processes, or to protect against fraud.

Other Business Interests. We may also combine your Personal Information with other consumers’ Personal Information or other publicly available information to help us satisfy our legitimate business interests, such as performing trend analysis or market studies; clearing customs, identify consumer preferences or interests; set prices; perform billing functions; establish credit; or comply with government regulations. We may also share anonymized data, such as statistical or demographic
information in aggregate form, with third parties for research or marketing purposes. However, this anonymized data will not contain any of your individually identifiable Personal Information. Credit Reporting Agencies. We may report information about your account(s) to credit bureaus and/or consumer reporting agencies. Late payments, missed payments, or other defaults on your account(s) may be reflected in your credit report and/or consumer report and may affect your ability to obtain credit.

How We Protect Your Personal Information

We use reasonable measures to safeguard the security and integrity of your Personal Information through procedures and technology designed for that purpose. For example:

  • We maintain physical, electronic, and procedural safeguards to protect your Personal Information.
  • We regularly assess our security standards and procedures to protect against unauthorized access to Personal Information.
  • We maintain Personal Information only if needed for legitimate business purposes, or as required by contractual or legal requirements.
  • We limit access to Personal Information about you to those employees and representatives who need to know that information to provide our products and services to you.

You should always safeguard your own Personal Information by protecting any passwords or other identifying information used to access your account with Armstrong and by safely disposing of any records or reports that are no longer needed.

Other Terms and Conditions

In addition, if you are one of our customers, your contract with us may contain distinct terms and conditions, limitations of liability and/or disclaimers of warranty applicable generally to the products
or services provided by Armstrong. Although we make reasonable efforts to limit access to our facilities and vehicles to authorized representatives, we are not responsible for maintaining the confidentiality of information that is printed and placed in plain view on a shipping carton.

Cookies, Internet-Related Information, and “Do Not Track”

A cookie is a small text file that may be placed in your browser by websites you visit and the content partners for those sites. Cookies help websites remember visitors when they return to the site. For example, a cookie can help a website remember that you’ve already registered, so you don’t have to sign in again each time you visit. Essentially, cookies are used to customize websites based on the content you view and the preferences you have indicated.

We may use the following cookies on the Website:

Strictly necessary cookies. These are cookies that are required for the operation of the Website. They include, for example, cookies that enable you to log into secure areas of the Website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Functionality cookies. These are used to recognize you when you return to the Website. This enables us to associate individual customers with their information profiles or personalize our content for you, greet you by name and remember your preferences (for example, a choice of language or region).

Targeting cookies. These cookies record your visit to the Website, the pages you have visited and the links you have followed. We will use this information to make the Website and any advertising displayed on them more relevant to your interests. We, or third parties acting on our behalf, may use cookies to present information about Armstrong services to you. They may also be used to provide information by third parties unrelated to Armstrong regarding goods or services that you may find helpful in connection with your move or relocation (see also the section on Google analytics below).

You have choices regarding the use of cookies. You can use the preferences in your browser to view, control and delete the cookies you have by, for example, emptying the cache in your browser. You may visit the “Help” menu on your Internet browser for more information or check with your browser provider.

By visiting the Website without taking steps to block or remove cookies, you are consenting to the use of cookies and other web technologies in connection with the Website, as described in this Privacy Policy.

In addition, the web servers for some of the websites use an extended log file format which captures other information about your activity on those websites including the date and time of visit; referring address (location from which a visitor comes to our site); type of Internet browser; and Internet Protocol (IP) address. The log file does not capture your email address or other information identifying you. We use this information to maintain and secure the Website, monitor usage patterns,
protect our intellectual property, and improve the appearance and content.

“Do Not Track” is an initiative to develop a signal for an Internet user to notify websites that he or she does not wish to be tracked by third parties. More information on the initiative is available here:
http://www.w3.org/2011/tracking-protection/. Do Not Track has not yet been standardized because the initiative has not yet come to a consensus on exactly how websites should respond to these types of signals. Like many other websites, the Website does not respond to Do Not Track signals.


Visiting Other Internet Sites

Other Internet sites you visit hosted by third-party businesses, including those which may be linked to or from the Website, may have their own privacy policies or no policy at all. We are not responsible or liable for the independent privacy policies of those third-party sites. The inclusion of any link does not necessarily imply that we endorse the third-party company, its Internet site, or any products or services that it may promote or sell.

When you leave the Website to visit a third-party website, the information transferred to the third party may include the referring address, which discloses the fact that you came from our website. This practice allows the third party to monitor its own Internet traffic.

Access, Questions, and Dispute Resolution

We will provide you with a reasonable opportunity to access your Personal Information that we have collected, correct it if it is inaccurate, or delete it as appropriate. Subject to relevant local legal requirements, (a) any such requests must be reasonable in number and scope; (b) we reserve the right to deny access to information where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy or where the rights of other individuals may be violated. If you wish to make a request to access your Personal Information or have any questions or concerns about our policies or practices, please contact us at 800.288.7396.


Children’s Online Policy

The Website is not directed at or intended for children under the age of 13. We do not knowingly collect Personal Information on the Website directly from children and will destroy such information if we become aware that a child has disclosed such information to us without proper parental consent.

SMS Opt-In Policy

By opting in to receive SMS communications from The Armstrong Company, you agree to receive periodic messages from us regarding our products, services, promotions, and updates.

Data Collection and Usage

When you opt in to receive SMS communications, we collect your phone number solely for the purpose of sending you the messages you have agreed to receive. We do not store your phone number or any additional information collected as part of the SMS consent process.

Data Sharing

Information collected as part of SMS consent will not be shared with any third party or affiliates. We do not sell, rent, or share your phone number or SMS-related data with any third parties for their marketing purposes.

Consent and Opt-Out

By opting in to receive SMS communications, you consent to receive such messages as described above. You may opt out at any time by following the instructions provided in the message or by contacting our customer service. Upon opting out, you will no longer receive SMS communications from us.


Effective Dates and Updates

This Privacy Policy was last updated as of September 2024. Your continued use of the Website signifies your consent to this Privacy Policy.

Armstrong and its affiliated companies reserve the right to change this Privacy Policy at any time by posting the revised policy on the Website.